About MoneyFit

Our mission: to help millions of people build a healthier relationship with money and feel more confident about their financial futures.

Financial fitness test results on an open laptop

Financial fitness isn't about how much money you have. It's about how confident, capable and in control you feel with the money you have.

Money affects every part of our lives, our choices, our wellbeing, our relationships and our future. Yet many people feel stressed, uncertain or overwhelmed when it comes to their finances.

Here at MoneyFit, we believe that financial fitness should be accessible to all. Just like physical fitness, financial fitness is something anyone can improve through better knowledge, positive habits, support and confidence. Our mission is to help millions of people build a healthier relationship with money and feel more confident about their financial futures.

MoneyFit pages shown over multiple device screens

Why we launched MoneyFit

Many people understand the importance of financial wellbeing, but knowing where to start can be difficult.

Traditional approaches to support employees often focus on solutions such as loans for those that may be struggling to make ends meet (in the form of Earned Wage Access), and independent financial advice for employees with savings and investment goals. While avoiding high interest loans and receiving financial advice are important, lasting change comes from understanding behaviours, emotions and habits. MoneyFit was created to bridge this gap, combining behavioural science, financial education and practical tools to help people from all backgrounds to build their money confidence and take positive steps with their finances.

MoneyFit founder Francis Goss

Meet the founder

MoneyFit is led by Francis Goss, who has spent over two decades helping organisations improve employee experience, engagement and wellbeing.

As former Director of People Experience at Gallagher Insurance, Advisory Board member of Engage for Success and a Member of the UK’s Pensions Dashboard Steering Group, Francis saw first-hand how financial stress affects confidence, performance, health and happiness. He and the team created MoneyFit because they believe that financial wellbeing deserves the same attention as physical and mental wellbeing, and that everyone from all backgrounds should have the opportunity to become financially fit.

MoneyFit founder Francis Goss
Our beliefs
Everyone can take small steps to improve their financial fitness
Money should not be a cause of stress, shame, embarrassment or guilt
Financial fitness is not about being an expert, it’s about having the confidence and tools to make good financial decisions
Employers can play an important role in supporting their peoples’ financial wellbeing
Financial fitness should be affordable for employers and accessible for employees
MoneyFit founder Francis Goss
Our expertise
Developed by financial wellbeing and communication experts
Built on award winning technology
Integrated with trusted UK financial wellbeing resources
Built with insights from behavioural science and psychology

Industry Awards

Judges described the tool as ‘brilliant, fun and interactive and with a strong purpose’, noting the clear engagement steps it could achieve, rebuilding economic resilience amongst employees, with a focus on financial literacy.

Partnering with organisations including:

AmicablePayPlanPluxeeBHNOctopus Electric VehiclesAttivoCharles Cameron & Associates
AmicablePayPlanPluxeeBHNOctopus Electric VehiclesAttivoCharles Cameron & Associates
AmicablePayPlanPluxeeBHNOctopus Electric VehiclesAttivoCharles Cameron & Associates
AmicablePayPlanPluxeeBHNOctopus Electric VehiclesAttivoCharles Cameron & Associates